A little rose-stem tap on your shoulder… ahem.
Introducing...
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
Find digital downloads, 1:1 mentoring, helpful courses, and more for your floristry career below.
the resource
&
education shop
My Proven Pricing Structure and Teachings
My Current Industry Pricing Breakdown Guide: Expanded Edition
Exclusive Course Notes
How-to Customize Pricing For Your Business
The Floral Estimate Template for 15-minute Proposals
Real life wedding exampes
1:1 Early Bird Coaching Call
My Proven Pricing Structure and Teachings
My Current Industry Pricing Breakdown Guide: Expanded Edition
Exclusive Course Notes
How-to Customize Pricing For Your Business
The Floral Estimate Template for 15-minute Proposals
Real life wedding exampes
1:1 Early Bird Coaching Call
M
M
EDUCATION For Florists
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The Florist's Pricing Course
Includes pricing templates, a 15-minute proposal system, a detailed pricing breakdown guide, and more.
Elevating Excellence
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Be the first to know when enrollment opens + get early-bird bonuses.
You are not a photographer, you’re a florist. But that doesn’t mean that you can’t have beautiful, cohesive, branded images.
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
"
“These presets bring out great detail in flowers and make editing floral images easy! My iPhone photos look professionally edited!” "
“These presets bring out great detail in flowers and make editing floral images easy! My iPhone photos look professionally edited!”
Transform your flower photos with 11 mobile-friendly presets designed just for florists—so your feed looks light, airy, consistent, and true to color.
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Shop Presets
The Complete Florist Lightroom Preset Pack
Bestseller
MORE For Florists
Top Wedding Florist & Designer
As Seen In:
My Proven Pricing Structure and Teachings
My Current Industry Pricing Breakdown Guide: Expanded Edition
Exclusive Course Notes
How-to Customize Pricing For Your Business
The Floral Estimate Template for 15-minute Proposals
Real life wedding exampes
1:1 Early Bird Coaching Call
My Proven Pricing Structure and Teachings
My Current Industry Pricing Breakdown Guide: Expanded Edition
Exclusive Course Notes
How-to Customize Pricing For Your Business
The Floral Estimate Template for 15-minute Proposals
Real life wedding exampes
1:1 Early Bird Coaching Call
Free Resources to Get Started
M
M
.
The Business of Flowers
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Proposals in 15 minutes
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Uplevel your client expereince
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“Michaela not only walked alongside me through the growing pains of starting a new business but has instilled in me the confidence I needed to take that next step.”
- Kassidy H
"
- Opportunities to pick the brain of a floral industry educator, ask-me-anything style
- Deep dives into specific topics that a Google search can’t answer
- Marketing and social media refresh through an audit of your sales pages and online presence
- In-person workshops, hands-on training, and brand photography for your portfolio
- Online coaching sessions for students near and far
- More on all these services below!
And psst… If you’re wondering, this isn’t too good to be true. Here’s how:
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
Designed specifically for you to bypass years of trial and error, gain confidence to book your dream clients, and turn your hobby into a profitable business.
It’s time to take your craft seriously.
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The Business of Flowers: 1:1 Coaching Here
1:1 coaching for actionable and practical next steps
The Gla Behind the Laptop
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
The Gal Behind the Laptop
Hey, friend! Glad I caught you here.
I’m a gal who turned to a YouTube search bar on becoming a florist and grew a 6-figure floral business in just a few short years. But now? I’m spilling everything I’ve learned so you can do the same.
Education is kind of my jam around here! If you’re ready to get a little creative, pick up some floral arranging skills, and learn to build a business you love, then get cozy friend because you are in the right spot!
I’m mostly chit-chatting through emails or my IG stories, so come say hi after you get what you need from the shop! → get my emails here or follow along on socials!
Favorite Business Tools
mosey through some of my
Client relationships will make or break your reputation in this industry. Dubsado is my go-to Customer Relationship Management (CRM) tool to send invoices, lookbooks, contracts, and more. Try it for free on me!
Dubsado
Create stunning graphics for your socials, website, and marketing through Canva. It’s free, or you can purchase their Pro plan (like me!) to access even more designs and templates.
Canva
Get custom brand and web design for your business With Grace and Gold! I chose to invest in a team to build out my website design so I could focus on other aspects of my business.
ShowIt Templates
Email marketing is the most effective way to convert people into clients. Try out a free platform like Mailerlite or upgrade to Flodesk!
Email Marketing
Gain traffic to your website by using Pinterest today! Showcase your portfolio or blogs and get seen by your ideal clients. Create on-brand pins through Canva!
Instead of paying for flower specific software, I use Google Sheets. Steal my templates for Floral Estimates here!
Google Sheets
Shop My Favorites
Shop My Favorites
What do I love more than a good deal? Amazon Prime. Discover my favorite tools for my business for client gifting, floral design, business essentials, and, of course, some lifestyle favs.
Take a peek at my
Amazon Cart
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If you've ever wondered, "Where did she get that?!", I've linked my favorite wedding day outfits, home decor, all-day stay makeup, and more over on LTK.
Find me over
on LTK
Shop my Favorites
on LTK
“Michaela went above and beyond. I highly recommend her to anyone needing floral design help or anyone new to the floral industry!”
- Mariah Lea Florals
"
The Blog
What I'm Currently loving over on
Spring into Success: 3 Ways to Refresh Your Wedding and Event Floral Business
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Explore more
The KEY to Light & Airy photos and a consistent portfolio
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Explore more
Unveiling the Secrets of the Floral Industry: Your guide to profitable proposals and more