The Florist's Pricing Course

The Florist's Pricing Course

YOUR GUIDE TO PROFITABLE PROPOSALS, ORDERING WITH CONFIDENCE, AND AUTHENTIC GROWTH STRATEGIES

I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!

You have a gift with flowers. You have a love for creating something beautiful and new with your hands. But now? You need the tools to turn your passion into a thriving career that works for you instead of the other way around. 

Your love for flowers and design can build a life of financial freedom for you.

Learn My Tried and True Pricing System

It’s time to take your career as a florist seriously and learn to charge what you’re worth in this industry. 

Let me show you how!

There’s so much secrecy when it comes to pricing, but I’m about to blow the doors wide open.

 Okay, be honest with me…

Hey, I get it. Talking about money can be awkward, but that’s no reason for you to remain stuck in the cycle of doubting your worth, consistently undercharging, and losing profit in countless ways that slip under your nose. 

I’ve seen too many florists give up on their dreams because of a lack of guidance and answers to pricing questions that aren’t as complicated as you may think…





You’re basically taking shots in the dark and hoping it will all work out in the end. You’re losing money (and time), underquoting, and second-guessing on every proposal. You wish there were a way to send proposals to dream clients that won’t leave you defeated when all is said and done.




You fell in love with working with flowers for a reason, but as time went on, you realized that running a floral business needs strategy and systems to remain sustainable and profitable. You’re feeling anxious and hoping this career can provide for you financially.



Playing with flowers? A thing of the past. Now, you feel the weight of them as you try to maintain a floral business and a personal life. You’re downright exhausted, and for good reason. You’re desperate to find a way to get time freedom back into your life and not feel overrun by your business.


You’re completely in the dark when it comes to pricing.

You need Your Business to support your lifestyle (and pay the bills). 

You’re burnt out.

Tell me more

Rather than running the rat race of booking as many weddings as possible… 

What if you only had to book a limited number of weddings to make a living and then had the freedom to choose what to do with the rest of your weekends? 

There is.

Does this sound Familiar...

It Can.

You're in the right place.

“Michaela went above and beyond to assist me with the pricing structure for my own client’s wedding flowers. Her guidance and expertise made the entire process a breeze. She willingly gave me her own templates and answered any questions I had. I highly recommend her to anyone needing floral design help or anyone new to the floral industry!” 
- Mariah M. | Mariah Lea Florals 

A little rose-stem tap on your shoulder… ahem. 

I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!

I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!

INTRODUCING 

Your Guide to Profitable Proposals, Ordering with Confidence, and Authentic Growth Strategies

THE FLORIST’S PRICING COURSE

Take a peek over my shoulder as I show you what I’m currently charging in today’s market, how you can customize it, and ways you’re losing money by missing these vital pricing checkmarks. 

Get customizable pricing templates and guides so you can plug and play numbers that are guaranteed to cover costs, gain a profit, and make sending proposals a breeze.

Get instant access to exclusive bonuses, including: The Floral Estimate Template, Course Notes, and My Current Pricing Breakdown Guide. 

Learn pricing from a 6-figure florist

 Recieve Custom Templates

Enjoy a library of bonuses

“Michaela not only walked alongside me through the growing pains of starting a new business but she’s given me such meaningful advice. From understanding market dynamics to crafting pricing that makes sense to me and resonates with my clients, she has instilled in me the confidence I needed to take that next step in my business.” 
- Kassidy H.
 → Set realistic expectations when it comes to pricing
 → Create proposals in 15 minutes or less 
 → Take a peak at what I’m currently charging in the floral industry
 → Learn how to use the pricing structure with real-life examples
 → Receive a model that grows with your business from year to year
 → Live a life you enjoy again because of time freedom and financial freedom

Hey, floral friend!

If you're ready to...

… then you’re in the right place. 

It’s crucial to learn how our level of confidence directly impacts our pricing and profit, which ultimately affects the trajectory of our career in flowers. Knowing your worth is fundamental to creating a long-lasting business you love.

BUILD YOUR SYSTEMS

This in-depth, easy-to-follow teaching pulls back the curtain on my current pricing structure. You’ll walk away with a custom pricing template you can reuse for every proposal, saving you time and the headache of repeatedly crunching numbers. 

KNOW YOUR WORTH

GROW YOUR BUSINESS

Now that you have the right numbers to build a sustainable business, it’s time to learn when to scale it. A thriving business is a growing one. I’ll show you the 3 key areas to consider when it’s time to scale your business and how to do so organically.

The tried-and-true pricing process you’ve been searching for…. 

Module 01

Module 02

Module 03

I’m ready! Show me how.

Step into the confidence you need to charge your worth in the floral industry with a tried and true system designed to grow with your business so you can build the lifestyle you love in (and outside) your floral studio.

Hi there! Michaela here.

When I was just starting out, pricing was my biggest question mark…

Even today, in circles with other florists, the biggest question I hear is, “What do you charge for something like that?” 

Meet   Your Instructor

I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!

Meet Your Instructor

I created this course to end all the secrecy and closed doors you’ll find when talking about pricing within the floral industry.

In just a few short years, I built a 6-figure business that I LOVE simply by creating a system that works for both quoting and ordering.

This tool gives me the freedom to say no to weddings that aren’t aligned with my ideal client and say yes to weddings that have me bubbling over with joy. It also has given my husband and I the opportunity to be entrepreneurs who work from home, buy a rental property, and travel the world together. 

The biggest thing that took me from a hobby florist to a published floral designer was confidence in myself, and that started with sticking to my pricing structure and knowing I’m charging what I’m worth.

I guarantee this course will leave you feeling the same way, friend.

Ready to get started? 

Yes! Sign me up.

Learn from a Florist Educator whose work appeared in… 

My Proven Pricing Structure and Teachings
My Current Industry Pricing Breakdown Guide: Expanded Edition
Exclusive Course Notes
How-to Customize Pricing For Your Business
The Floral Estimate Template for 15-minute Proposals
Real life wedding exampes 
1:1 Early Bird Coaching Call 

My Proven Pricing Structure and Teachings
My Current Industry Pricing Breakdown Guide: Expanded Edition
Exclusive Course Notes
How-to Customize Pricing For Your Business
The Floral Estimate Template for 15-minute Proposals
Real life wedding exampes 
1:1 Early Bird Coaching Call 

YOUR GUIDE TO PROFITABLE PROPOSALS, ORDERING WITH CONFIDENCE, AND AUTHENTIC GROWTH STRATEGIES

The Florist’s Pricing Course

M

M

  • My Proven Pricing Structure and Teachings
  • My Current Industry Pricing Breakdown Guide: Expanded Edition
  • Exclusive Course Notes
  • How-to Customize Pricing For Your Business
  • The Floral Estimate Template for 15-minute Proposals
  • Example spreadsheets from real-life weddings
  • Three video modules 

Total Value = $179.00

Today's Price: $74.00

"Michaela always provides me with realistic advice but also encouraging advice. She reassures me that I am capable of pursuing my creative passions!” 
- Macie V.

A pricing course to meet your needs at every stage. 

For the new florists and the seasoned.

✓ Know what to charge in the current industry for floral items
✓ Understand how to price an entire event or wedding through a sustainable process that grows with your business
✓Confidence in sending proposals and placing floral orders, knowing you’re spending exactly what you need to
✓ Stop hurting your business and floral industry by under-charging what you should be

Q: How can I access the course?

Frequently Asked Questions

Once you purchase, you’ll receive an instant download with directions on how to access the course, including all the bonus files!

Q: Do I have it for life?

Absolutely. This is a tool you’ll want to come back to from time to time!

Q: Is there a refund policy?

Q: How much time will this course take?

I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!

Your time is precious, and it’s time to stop making the same mistakes over and over again when it comes to pricing for proposals and profit. Imagine having a solid foundation for pricing that seamlessly flows within the ever-changing industry and market. imagine no longer having to struggle with numbers or the anxiety after sending a proposal.


“If your business isn’t making money…it’s a hobby.” 

Yes! Take me to the course & templates!

Can I be real with you?

The Florist’s Pricing Course is the proven pricing structure that helped build me a 6-figure business in just a few short years but grew in confidence overnight.

 It can do the same for you. 

Give yourself the gift of assurance when it comes to pricing, and never second-guess yourself again.

Ready to get started?!

Become an email BFF!

Want to hop on my education email list?

I spill my best tips of the trade in a weekly/monthly/biweekly newsletter so you can best grow your flower business.

+ You can grab a freebie on how I create tried and true floral proposals in less than fifteen minutes by filling out the form!

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